Business owners try to accomplish two things when they are embarking on a website project: create a functional and attractive website that reflects the mission and objectives of their company, and to maximize traffic to their site. The question that will likely arise is, essentially:

“There are many services available on the web that specialize in website creation or in website traffic generation, while also many services exist that provide both. Should I, the consumer, choose to have different specialists handle these two aspects of my website's success, or should I choose one service that can provide all-around service.”

The answer is that the most cost effective and reliable services will come from designers who are experts in both traffic generation and website development.

One of the most important things that determines a website’s success is effective communication between the website designer and the client. Time spent coordinating between parties involved on a project will significantly drive up overhead. This is unavoidable for the largest businesses that will need different teams to handle different areas, but for websites it is possible to reduce the amount of inter-departmental communication to a simple relationship between site owner and webmaster. You don’t need multiple administrators getting in each others’ way. A website designer who already knows the site content will be able to make edits to increase the number of site visitors.

It is crucial that the two parties are able to trust in relying on each other. Creating a good business relationship between the website designer and the client is the most important criteria for a website's success. That is why the most effective way of ensuring website success is choosing a professional all-around service from a single website service provider, such as K2 Website Design, that strives to build long-lasting business relationships.

Still some people might be thinking that website owners would be losing the benefit of expertise by not choosing a service that specializes in traffic generation. While this may be true in some cases, web services like K2 Website Design are capable of offering competitive services that bring visitors to your site. With the added benefit of already knowing the website inside and out, it is not possible for a specialized service to offer anything so effective.

The largest part involved in bringing traffic to your site is Search Engine Optimization (SEO). When looking into SEO, website owners are looking to ensure that their website appears first when a potential client is looking for their services. Primarily, you want your web designer to handle your SEO because they will already be thoroughly familiar with the website and so be most able to synchronize the search tags of your site with the content of your site with the purpose of your site. Furthermore, your professional website design service, one such as K2 Website Design, will be well-versed in open-source online technologies such as Google Analytics and SEMrush. These tools significantly reduce time (and thus overhead) involved in the diagnostics part of improving a website’s search rank. The designer is able to make all of the website edits needed to improve ranking; a specialized SEO service would likely have to submit a task list to a designer. The savings here are then passed on to the consumer, lowering the cost of professional, effective SEO.

Lastly, one should consider this: while a traffic generation service does SEO to make money on SEO, a website designer is an artist whose main business is producing websites. At K2 Website Design, we want our business partner's sites to improve in the rankings just as they do. The sites that we build that are bringing business to their owners also bring business to us. In a word, your exposure is our exposure; if we make a website, retain a positive business relationship with the owner, keep our logo featured at the bottom of the site and people see that, that is the best advertising we can have. We have a motivation to provide cost-effective website traffic augmentation services that work because we work with you.