Keywords or key phrases are words or a set of words most likely to appear in topics related to specific content. Keywords are also described as worse or phrases that searchers insert into a search engine tool like Google to get more information on what they are looking for. Keywords are used to improve the ranking of your website in search engine results.

Keywords are essential, especially when it comes to SEO (Search Engine Optimization). You can't have a successful SEO campaign without using keywords. Here are some of the ways you can use keywords to improve your SEO:

Use of Keywords in the Title Tags and Meta Description

According to Santa Rosa SEO, "the title tag is the most important element of a page's HTML code." It's there that you have the opportunity to show the searcher what your page is about and what keywords you want them to use in their search.

In addition, the meta description is an HTML tag that gives information about your website. This is where you can tell searchers more about your site. Both of these elements are very important to SEO. If you don't have any information in these areas, it will be hard for searchers to find your website and know what they are looking for. As a result, they will click away from your site and go to another one. Santa Rosa Search Engine Optimization recommends strategically adding keywords to titles and meta descriptions and using keywords in relevant anchor text.

Keyword in the URL

According to Sonoma County Search Engine Optimization, if you want people to find your website, you need to make sure that they know what your website is about. This is why it's crucial to add keywords to the URL of your site. Keywords can be added into a URL by adding them directly into the "www" portion of a URL or by adding them after the "HTTP://." For example, if you have a spreadsheet that helps people calculate mortgage payments and you want people to find it, the best way for them to find it would be with keywords like "mortgage" or "calculators."

Using Keywords in Anchor Text

Anchor text is a text that links back to another page on your site. Like URLs, this is also something that needs to be strategic. Anchor text needs to answer questions that searchers will have. For example, if someone is looking for a calculator that helps them calculate mortgage payments, they might ask, “How much do I pay on my mortgage?” If you have an article on the same topic, you should add the keywords “how much” or “how much do I pay.”

Keyword Density

The number of times you use a keyword in your content can also be significant. According to Sonoma County SEO, this is called keyword density. Keyword density refers to how many times you use a keyword in a single piece of content. For example, if you have an article about paying off your mortgage and saying "how much do I pay" five times, that's five mentions of the keyword "how much" in one piece of content.

The SEO industry is constantly changing, and it's imperative to stay up to date on the latest trends. While there is no one-size-fits-all solution for all websites, it's important to understand SEO basics. For more information on optimizing the SEO of your website, call us or visit our offices.